About Business & Pleasure Co.: Everything your family needs for fun in the sun can be found in Business & Pleasure Co.'s elevated collection of umbrellas, tents, cabanas, and mini-and-me chairs. Founded by two beach-loving friends, the Australian brand combines their sunny optimism and vintage inspiration to offer chic, high-quality pieces crafted from UV-protective, water-resistant fabrics to take you from backyard to beach in safety & style.